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What is data mining?

Data mining is a process of taking large sets of raw data that is collected by a company and turning it into data that can be used to make decisions. Data mining is extremely important because raw data alone may not be helpful.

Most companies use software like Alteryx, Tableau, or Power BI to transform their raw data into useful data. With the data in user friendly format, analysts can help a company’s management team make business decisions.

There are five key steps to data mining and using data to effectively make business decisions:

1) Systems must collect data

2) Systems then must store data

3) Business analysts or data analysts then access the data and determine how they want to organize and use the data

4) Software then sorts or illustrates trends using the data

5) Data is then used to create user friendly reports that management can use to make business decision.


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