Under Porters Five Forces, what does the impact of potential new entrants mean?
A company’s overall market share will also be affected by new entrants into the market. If a competitor has an easier time entering a firm’s market and provide the same goods or services in an effective manner the more established the company’s position can be weakened. Industries with greater barriers to entry will generally be able to charge higher price points and negotiate better terms from suppliers.
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What is Porters Five Forces?
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